Our parents, loved ones, and friends are getting cancer. So we need to know how to care for them, support them, and understand what the hell is going on. I don't think it's that hard to reach them: you have to go where they are – online. You have to speak their language – humour, wit, and edge. And you have to be honest, authentic and bold. Yael Cohen Bold • Cancer • Care • Friends • Hard • Hell • Honest Authentic • Language Humour Wit • Loved • Online • Parents • Support
We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team. J Allard Company • Competencies • Console Game • Game • Lot • Never • New • Online • Service • Team